Spotify feature Niche Mixes – create your own mix using just a description

Add a few words describing a sound or vibe into your Spotify search bar. Allow Spotify to create a niche mix, personalised to you!

Spotify Niche Mixes marketing
Credit: Spotify

Spotify have introduced a new feature called Niche Mixes. It will allow users to create a mix of their own using just a few words as a description. By typing a description into the search bar, users will see suggestions of tracks that will suit them. You could type in things such as; upbeat, happy or feeling. You’ll then be met with a mix of music that fits into this vibe.

Both Premium and free users will be able to access this feature. Free users will of course still experience adverts within their mix, but this doesn’t stop them from being able to create a mix of their own. Spotify have said this feature is “a set of personalized playlists that combines all that our Mixes offer in a playful way.”

The feature stands out because we have all experienced a time when we wanted to discover new music, however we weren’t sure what we’re looking for. Having to search for a particular artist or song, and create a playlist mix based off that isn’t always an option. What if you want new music, but you’re not sure what you’re looking for?

Niche Mixes made for you daily

Spotify take this pressure away. Now all you need to do is input a mood, or how you want to feel. Instantly a new playlist will be created for you. There’s no waiting around. You could ask for a mix that makes you feel good, or songs to sing a long to while driving home from work. You’ll then have a playlist made for you straight away.

Once the playlist has been created, it will be placed under your Niche Mixes section within the Made For You section of your search. Each day, Spotify will also share a carousel of Niche Mixes. These are designed for you. You can look through them, and if they don’t suit you then not to worry because you’ll have new suggestions the very next day.

With the feature being new, it might not have everything you’re looking for. For example, it’s been found there is a cooking mix but not a cooking dinner mix. Therefore, it seems you cannot be too specific right now. This shouldn’t be too much of an issue for most users though. Overall coverage seems to be quite thorough.

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