PUSH 101: What is the YouTube Partner Program and what are its requirements?

YouTube’s Partner Program (YPP) allows creators to earn money through content they upload to the platform. This is though work they add themselves, and their work being used by others. They can track how their content is being used.

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What is the YouTube Partner Program?

The YouTube Partner Program allows creators to earn through their work. They can monetize content that gets uploaded to the platform. Various ways they can earn are through adverts, paid subscriptions and merchandise. Adding to this, people involved in the program can access various resources and features that can help them reach a wider audience.

As a partner you can expect to expand your earnings. Since YouTube is the largest online platform for both video and audio content, you will be able to reach more people than ever. You’ll also keep the rights to your content. If you want to upload it to other platforms or services, you can. YouTube won’t interfere with where you add your work. Meaning you can monetize across multiple platforms.

You’ll also be able to track your performance through YouTube analytics. This will provide in depth information about where your earnings are coming from. Meaning you’re able to improve as you progress. However, to become part of this feature, you’ll need to meet a certain criteria. They won’t accept every account. This is due to them having to be strict over copyright issues that may arise.

Eligibility requirements

Stated below are the eligibility requirements copied directly from YouTube Help themselves:

  1. Follow all the YouTube channel monetization policies.
    • The YouTube channel monetization policies are a collection of policies that allow you to monetize on YouTube. As a YouTube partner, your agreements, including the YouTube channel monetization policies require compliance with these monetization policies to potentially earn money on YouTube.
  2. Live in a country/region where the YouTube Partner Program is available.
  3. Have no active Community Guidelines strikes on your channel.
  4. Have more than 4,000 valid public watch hours in the last 12 months.
  5. Have more than 1,000 subscribers.
  6. Have a linked AdSense account.

If you feel you meet all required elements, you can apply. Be aware that just because you fit into their criteria, doesn’t mean you’ll automatically be selected. YouTube will review each account. Being rejected doesn’t mean you can’t try again. You can apply again once you believe you have altered the barriers preventing your acceptance. This process can take a long time. Be patient, because applying multiple times won’t speed up the process.

The application process is straight forward. As long as you are within the requirements, you stand just as much chance as anyone. Make sure you have an AdSense account ready. You can apply through a distributor too. Companies like RouteNote will help get your music onto various streaming platforms. They’ll also help you deal with the process of being approved for the YouTube Partner Program. This could take the pressure off your hands.

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