Keeping your audience engaged with your music doesn’t have to be costly or complicated. Using Content Unlocks you grow and reward your social fanbase by offering unreleased music, free downloads, secret first-listen links and more.
🎁 Content Unlocks are fully customisable campaigns that can be tailored by any kind of musician and label to reach their marketing goals and grow their brand. They can help you to increase your social following by offering rewards to your fans, in exchange for various different social actions. By giving your audience incentives, you can easily and legitimately grow your listeners, followers and fanbase.
How to make a Content Unlock
In the following example I’ll be offering a free track download in exchange for 3 social actions:
1. Create, or log in to your PUSH.fm account, and on the left hand side, navigate to Create New Campaign and then select Content Unlock.
2. Choose what type of reward you want to offer your fans, either:
💾 A downloadable file – an audio file of a new single or album, an exclusive remix, wallpapers of new release artworks etc.
📒 A secret message – a redeemable download code, a secret streaming link, exclusive event links etc.
3. On the next page you can either upload your downloadable files or type your secret message. All files and secret messages must adhere to our upload guidelines.
⚠Please note, any file names will be publicly visible so make sure to name your downloadable files sensibly!
4. Once your files/secret message have been added, you can move onto customising your Content Unlock. Strong titles and descriptions will encourage fan engagement, whilst eye-catching images will capture your fans’ attention.
🎆 You can also choose your own custom URL ending to help your campaign stand out.
5. Now it’s time to select which social actions you want your fans to complete to unlock your rewards; the more the better! Feel free to re-order these social actions to suit the preferences of your fan base.
🥅 Next, choose how many of these actions you want fans to complete and if you want any specific social actions to be compulsory. These will show up with an asterisk besides them on the landing page.
🆓 If you want fans to unlock your content without completing any social actions, simply set minimum required social actions to zero.
6. Once you’ve decided on which social actions to offer and you’re happy with how your campaign looks, you can now give it a custom name (which will only be visible to you), upload your files and launch your campaign!
7. Once launched, your campaign will appear in your Product dashboard, along with an overview of social actions undertaken and downloads/unlocks. You can also view more in depth statistics and share it to Facebook and Twitter using the menu ‘⋮’ on the right.
🧪 Give your Content Unlock a little test to make sure everything’s working. If you’re happy and everything is in working order, then you’re set!
As a free PUSH.fm user, you can create 10 active Content Unlocks, with a generous total storage of 1GB. Premium users can create unlimited Content Unlocks, with up to 50GB of storage, along with a load of other perks: