Is ticket scalping ever fair?

Is ticket scalping ever fair? GIF saying scalpers.

This practice is known as ticket scalping, or ticket touting as it’s often called in the UK.

For many people, ticket scalpers are the villains of the live entertainment world. But is it really that simple? Is ticket scalping always unfair, or are there situations where it might actually make sense?

Let’s take a look.

Ticket scalping happens when someone buys tickets for an event and then resells them at a higher price to make a profit.

Imagine a concert ticket originally costs £80. A reseller buys it and later sells it for £250 because demand is high.

The buyer gets a ticket. The seller makes money. The original fan who wanted the ticket at face value is often left disappointed.

This is where the controversy begins.

The biggest complaint is that scalpers often make events less accessible for genuine fans.

Popular concerts can sell out incredibly quickly. In some cases, professional resellers use software known as bots to purchase large numbers of tickets before ordinary customers even have a chance.

Those tickets then appear on resale sites at much higher prices.

Fans argue that tickets should go to people who actually want to attend the event, not to people looking to make a quick profit.

After all, nobody enjoys paying £300 for a ticket that was originally £75.

While ticket scalping is unpopular, some people believe it is simply the free market at work.

Their argument is straightforward.

If somebody is willing to pay £300 for a ticket and somebody else is willing to sell it for that amount, why should anyone stop them?

The same thing happens with trainers, collectable items, limited-edition products and even houses.

Supporters of resale pricing argue that a ticket is a product like any other. Once you’ve bought it, you should be able to sell it for whatever someone is willing to pay.

It’s not a popular opinion, but it does have its supporters.

Not all ticket resellers are trying to make a fortune.

Sometimes life gets in the way.

A person may fall ill, have a family commitment or simply be unable to attend an event they booked months earlier.

In these situations, most people agree that reselling a ticket is perfectly reasonable.

The debate usually centres around whether the seller should be allowed to charge significantly more than they originally paid.

Selling a ticket for face value is rarely controversial. Selling it for four times the price usually is.

Some critics argue that ticket scalping exists because tickets are often priced lower than their true market value.

If an artist could easily sell every ticket at £200 but chooses to charge £80, a gap is created.

Scalpers step into that gap and profit from the difference.

This is one reason why some promoters and ticketing companies have introduced dynamic pricing, where prices rise when demand increases.

The idea is to capture that extra value before resellers can.

Unfortunately, many fans dislike dynamic pricing as much as they dislike scalpers.

Ticket scalping doesn’t just affect fans.

Artists can face criticism when supporters are unable to get affordable tickets. Venues can suffer reputational damage, and the overall concert experience can become more frustrating.

When fans feel they are competing against bots and professional resellers, trust in the ticket-buying process starts to disappear.

That’s why many organisers now use measures such as ticket limits, identity checks and official resale platforms.

The answer depends on the situation.

Most people would agree that someone reselling a ticket they can no longer use is perfectly fair.

However, buying tickets solely to sell them at inflated prices is where opinions become divided.

Supporters see it as supply and demand. Critics see it as exploiting fans who simply want to enjoy a concert.

What is clear is that ticket scalping isn’t going away anytime soon. As long as demand for live events remains high, there will always be people looking to profit from hard-to-get tickets.

The real question is whether the music industry can find a system that works fairly for artists, fans and ticket sellers alike.

PUSH.fm sign up for free GIF
Found this helpful? Share it with your friends!
Close Bitnami banner
Bitnami