At PUSH.fm, we know that creators need tools that do more than just share a link. Whether you’re promoting a new single, rewarding loyal fans, or selling exclusive content, choosing the right type of link can make all the difference.
PUSH.fm offers three core tools — Smart Links, Reward Links, and Pay Links — each designed with a specific goal in mind. Let’s explore what makes them different and when you should use each one.
Smart Links – your all-in-one promotion tool
Best for: musicians, podcasters, and creators who want to promote content across multiple platforms.
Smart Links are designed to simplify sharing. Instead of posting several different links for Spotify, Apple Music, YouTube and more, a Smart Link brings them all together in one neat, trackable landing page.
They’re ideal for new releases, content launches, or ongoing promotion, helping you look professional while saving your audience time. Plus, with PUSH.fm’s built-in analytics, you can see which platforms and locations drive the most engagement — so you know exactly where to focus your energy next.
Use a Smart Link when:
- You’re releasing new music or a podcast episode.
- You want to create a central hub for your content.
- You’re tracking which platforms your audience prefers.
Reward Links – turn fans into promoters
Best for: creators who want to grow engagement and reward loyal followers.
Reward Links are all about interaction. They let you offer something special — like a download, discount, or exclusive content — in exchange for completing a task, such as following you on Spotify, subscribing to a mailing list, or sharing a post.
It’s a win-win: your fans get a reward, and you get meaningful actions that help your brand grow.
Use a Reward Link when:
- You’re running a fan competition or giveaway.
- You want to increase followers or subscribers.
- You’re encouraging fans to share or engage with your content.
Pay Links – sell directly to your audience
Best for: artists, creators, and small businesses who want to monetise digital content.
Pay Links allow you to sell digital products directly, without needing a full e-commerce site. You set the price, upload your file, and share the link — it’s that simple. Whether it’s a beat pack, eBook, preset bundle, or exclusive video, your fans can pay securely and access the content instantly.
It’s a straightforward way to earn from your work while keeping full control of your revenue.
Use a Pay Link when:
- You’re selling digital downloads or exclusive content.
- You want a quick, no-hassle payment solution.
- You’re looking for a professional alternative to marketplaces or social DMs.
Choosing the right link for your goal
Each link type serves a unique purpose — but together, they form a complete creator toolkit.
- Smart Links help you promote and measure performance.
- Reward Links boost engagement and build loyalty.
- Pay Links allow you to monetise your work directly.
The best part? All three are part of PUSH.fm’s ecosystem, meaning you can switch between them depending on your campaign goals. Start by defining what you want to achieve — visibility, engagement, or income — and then choose the tool that best aligns with that outcome.
