Scheduling posts on LinkedIn is a useful way to stay consistent with your content without needing to post in real time. Whether you’re managing a personal brand or a company page, LinkedIn offers a built-in scheduling tool as well as third-party options.
How to schedule posts directly on LinkedIn
LinkedIn’s native post scheduler is available for most personal profiles and company pages. Here’s how to use it:
- Log in to your LinkedIn account
Go to your homepage or your company page. - Click ‘Start a post’
Type your content, add hashtags, links, images, or videos as you normally would. - Click the clock icon (📅)
This appears next to the ‘Post’ button. If you don’t see it, make sure your app or browser is up to date. - Choose your date and time
Select when you want the post to go live. You can schedule up to 90 days in advance. - Click ‘Next’, then ‘Schedule’
Your post is now queued for the selected time.
How to view or edit scheduled posts
- Go to your ‘Scheduled posts’ tab (usually accessible when creating a post).
- From here, you can edit, reschedule, or delete any upcoming posts.
Note: You must do this from the same account or page where the post was scheduled.
Using third-party tools
If you need more advanced features (like analytics or scheduling in bulk), you can use external platforms such as:
- Buffer
- Hootsuite
- Later
- Sprout Social
- Canva (Content Planner)
These tools often allow scheduling across multiple platforms, tracking performance, and collaborating with teams.
Tips for scheduling effectively
- Post during high-engagement times – Typically weekdays, early morning or lunchtime
- Use engaging formats – Polls, carousels, and native video often perform well
- Keep it human – Even scheduled posts should sound authentic and conversational
Scheduling posts on LinkedIn is an easy way to stay visible and consistent, especially if you’re managing a busy workload. Whether you use LinkedIn’s built-in tool or a third-party app, planning your content in advance helps you stay strategic and saves time.
