If you run a local business, getting listed on Google Maps is one of the easiest and most effective ways to be found by nearby customers.
Whether you’re a hairdresser, café owner, plumber, or personal trainer, showing up on Google Maps can help people discover your services when they search things like “coffee near me” or “local dog walker.”
Here’s a simple step-by-step guide to get your business on Google Maps.
Step 1: Create a Google Business Profile
To appear on Google Maps, you’ll need a free Google Business Profile (previously called Google My Business). This is the listing that connects your business with search and map results.
- Go to https://www.google.com/business/
- Click ‘Manage now’
- Sign in with your Google account (or create one if needed)
Step 2: Enter your business details
You’ll be asked to fill in basic information about your business:
- Business name
- Category (e.g. café, florist, electrician)
- Address (if you have a shop or physical location)
- Service area (if you visit customers at their location)
- Phone number
- Website (if you have one)
- Opening hours
Make sure the information is accurate and consistent with your website or social media profiles.
Step 3: Verify your business
Google will ask you to verify your business, usually by sending a postcard with a code to your address. This proves that you’re the rightful owner of the business.
- Most verifications take 3–7 days
- Once you get the code, log in and enter it to confirm your listing
In some cases, Google may offer phone or email verification instead.
Step 4: Optimise your profile
After verification, your business can start appearing on Google Maps. To improve your chances of showing up in local searches:
- Add quality photos of your shop, products, or services
- Write a clear and helpful business description
- Respond to reviews and encourage happy customers to leave them
- Keep your opening hours and contact details up to date
- Add products, services, or FAQs using the profile dashboard
The more complete and active your listing, the more likely it is to rank well.
Why it matters
Being listed on Google Maps helps your business get found when people are actively searching. It increases visibility, builds trust, and can drive more foot traffic, phone calls, and website visits – all for free.
It’s one of the easiest wins in local marketing, and once set up, it keeps working for you around the clock.
To get listed on Google Maps, all you need is a free Google Business Profile, accurate business details, and a quick verification step. With a bit of effort in setting it up properly, you’ll make it much easier for local customers to find and choose your business.
