An electronic press kit (EPK) is your professional music CV—it’s what promoters, media outlets, booking agents and labels use to learn who you are, what you sound like, and why they should pay attention. For independent artists, a strong EPK can open doors to gigs, features, playlist placements and more.
1. Artist bio
Start with a clear, well-written biography. This should explain:
- Who you are as an artist
- Your musical style and influences
- Career highlights (e.g. key gigs, collaborations, radio play)
- Any upcoming projects or releases
Keep it concise—ideally one paragraph for quick readers, followed by a longer version if needed. Write in the third person to make it easy for media to copy and paste.
2. Press photos
Include high-resolution, professional-quality images. These should be:
- Landscape and portrait formats
- Clear and recent (representing your current look)
- Uncluttered, with room for text if used in promotions
Avoid selfies or low-quality images. If possible, include both live and posed shots.
3. Music links
This is the heart of your EPK. Include:
- Your latest release (streaming links or embed)
- Highlights from your discography
- A private SoundCloud or Dropbox link for unreleased tracks (if pitching ahead of a release)
Make sure everything works and is easy to access—no broken links.
4. Videos
Showcase your live energy or storytelling with:
- A high-quality live performance video
- An official music video or lyric video
- Short clips for social media use (optional)
Music supervisors and promoters love seeing how you perform in real life, so include video if possible.
5. Press coverage and testimonials
If you’ve been featured in blogs, radio, or any press, include:
- Logos or quotes from press outlets
- Links to full articles
- Notable radio play or playlist adds
Don’t worry if you’re just starting—include social proof like quotes from fans, DJs or collaborators if needed.
6. Social media and contact info
List your most active and relevant platforms (Instagram, TikTok, YouTube, Spotify, etc.), plus:
- Your email or manager’s email
- Links to your website or Linktree
Make it easy for someone to follow you, get in touch or tag you in a post.
7. Tour dates or upcoming shows
If you’re gigging, include a list of:
- Upcoming shows (with dates, locations and venues)
- Past highlights (especially festivals or support slots)
This adds credibility and helps with booking opportunities.
Bonus tips
- Format: Make your EPK a single-page website or a downloadable PDF (or both). Keep it clean, easy to scan, and mobile-friendly.
- Tone: Be professional but authentic—show your personality, but avoid exaggerations.
- Update regularly: Keep your EPK current with your latest music, photos and achievements.
Your EPK is often the first impression you make on industry professionals, so take the time to get it right. Whether you’re applying for festival slots, pitching to playlists, or seeking press coverage, a strong EPK makes you look serious, prepared and easy to work with. Think of it as your artist portfolio—make it count.
