In a world of algorithms and endless playlists, it’s easy to miss out on incredible artists who aren’t yet household names. Whether they’re crafting genre-bending sounds or quietly building loyal fan bases, these musicians deserve a spot in your rotation.
1. Arlo Parks
While she’s gaining traction in the UK, Arlo Parks still flies under the radar globally. Her soft-spoken delivery and introspective lyrics blend indie-pop and soul into something deeply affecting.
Start with: Eugene, Black dog
2. Berwyn
Fusing rap, R&B, and poetic storytelling, Berwyn’s music hits with raw honesty. He self-produces much of his work, bringing a gritty and deeply personal feel to every track.
Start with: Trap phone, 100,000,000
3. Yebba
Vocally stunning and emotionally rich, Yebba’s music blends soul, gospel, and pop. Her debut album Dawn didn’t get nearly enough mainstream love for how masterful it is.
Start with: October sky, Boomerang
4. Joy Oladokun
Joy brings a fresh, heartfelt perspective to folk-pop and Americana. Her lyrics often explore identity, love, and resilience, all with a warm, effortless vocal delivery.
Start with: Breathe again, Sunday
5. Greentea Peng
Psychedelic soul meets dub, jazz, and hip-hop. Greentea Peng has a completely unique sound that feels both retro and futuristic.
Start with: Downers, Hu man
6. Serpentwithfeet
His music blends classical training with experimental R&B, gospel, and electronic elements. Emotionally bold and sonically rich, it’s music you feel as much as hear.
Start with: Same size shoe, Fellowship
7. Samia
If you’re into indie rock with sharp, confessional lyrics, Samia is one to watch. Her voice has a vulnerable, dreamy quality that makes even sad songs feel oddly comforting.
Start with: Is there something in the movies?, Kill her freak out
8. Charlotte Day Wilson
With smooth, soulful vocals and low-key production, Charlotte Day Wilson bridges the space between R&B and indie. Her songs often centre themes of love and self-reflection.
Start with: Work, Take care of you
9. Aaron Taylor
A modern soul artist with vintage flair. Aaron Taylor’s grooves are effortlessly cool, drawing inspiration from D’Angelo, Prince, and early 2000s neo-soul.
Start with: Wanna be close, Easy
10. Deb Never
Grunge-inspired pop with electronic twists, Deb Never creates soundscapes that feel moody, modern, and a little nostalgic. Her lo-fi vibe is a vibe of its own.
Start with: Ugly, Disassociate
The beauty of music in 2025 is how easy it is to explore artists beyond the charts. These underrated gems are creating art worth hearing—and supporting. So throw on your headphones, dive into their catalogues, and maybe even share them with a friend.
