What is Bluesky? A guide to the new social media platform

What is Bluesky? A guide to the new social media platform. Graphic of Bluesky.

Understanding Bluesky

Bluesky is a decentralised social media platform designed to give users more control over their content and online experience. Unlike traditional social networks, which are controlled by a single company, Bluesky is built on an open-source framework that allows different communities and apps to connect while maintaining independence.

How is Bluesky different from Twitter?

While Bluesky may look similar to Twitter, there are key differences:

✅ Decentralised network – Instead of one company controlling everything, Bluesky operates on the AT Protocol, allowing users to move their accounts and data across different platforms.
✅ More control over content – Users can choose different moderation and ranking systems, rather than relying on an algorithm controlled by one company.
✅ Invite-only access (for now) – As Bluesky is still in beta testing, you need an invite to join, making the community smaller and more exclusive.
✅ No ads or monetisation (yet) – Unlike Twitter, Bluesky currently does not have advertising or paid features.

How does Bluesky work?

  • Users create posts (like tweets), follow others, and interact similarly to other social platforms.
  • Communities and developers can build their own apps using Bluesky’s open-source technology.
  • People can switch between different servers without losing their followers or content, giving them more freedom than on traditional social networks.

Who should use Bluesky?

Bluesky is ideal for:

  • People looking for a Twitter alternative that is less controlled by a single company.
  • Tech-savvy users and developers interested in decentralised platforms.
  • Creators and communities who want more control over how their content is displayed and moderated.

Is Bluesky the future of social media?

Bluesky is still growing, and it remains to be seen whether it will become a major platform. Its focus on decentralisation and user control makes it an exciting alternative, but mainstream adoption may take time.

Bluesky offers a fresh approach to social media, giving users more freedom and control. While it is still invite-only, it is worth keeping an eye on as a potential Twitter alternative.

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