Facebook was once the place to be. It was the social hub and there wasn’t really any competition. However, over the years, even they have made themselves compete with their sister store Instagram.
Facebook has been a cornerstone of social media for nearly two decades, but with the rise of newer platforms like TikTok and Instagram, many people wonder if it’s still worth investing time and effort into. The truth is, Facebook remains highly relevant, especially for certain demographics and use cases. Here’s why Facebook still matters in 2025 and how you can make the most of it.
Why Facebook is still relevant
- Large user base: Despite growing competition, Facebook continues to have over 2 billion active users globally. This massive audience makes it one of the most powerful platforms for reaching people of all ages.
- Diverse demographics: While younger audiences may gravitate towards platforms like TikTok, Facebook remains popular among millennials, Gen X, and baby boomers. This makes it an ideal platform for businesses targeting these groups.
- Versatility: Facebook offers a wide range of features, including Groups, Pages, Events, and Marketplace. These tools make it a versatile platform for both personal and professional use.
- Advertising power: Facebook’s advertising platform is one of the most advanced in the world. It allows businesses to target specific audiences based on interests, behaviours, and demographics, ensuring a high return on investment.
Tips for leveraging Facebook in 2025
- Focus on Groups: Facebook Groups have become one of the platform’s most engaging features. Build or join communities that align with your brand or interests to foster meaningful connections and discussions.
- Optimise your content for video: Video content continues to perform well on Facebook. Invest in creating engaging videos, such as tutorials, behind-the-scenes clips, or live streams, to capture your audience’s attention.
- Utilise Facebook Ads: If you’re a business owner, Facebook Ads remain a cost-effective way to reach your target audience. Experiment with different ad formats, such as carousel ads or video ads, to see what resonates best.
- Leverage Messenger for customer support: Facebook Messenger can be a powerful tool for providing customer support. Use chatbots to handle common queries and provide real-time assistance to your customers.
- Stay active in Marketplace: If you sell products or services, Facebook Marketplace is an excellent way to reach local buyers. Keep your listings updated and respond promptly to inquiries.
- Engage with your audience: Whether you’re managing a Page or a Group, regular interaction with your followers is crucial. Respond to comments, participate in discussions, and show genuine interest in your audience.
While Facebook may not be as trendy as some newer platforms, it remains a valuable tool for building communities, growing businesses, and connecting with a broad audience. By focusing on its strengths and adapting to its evolving features, you can continue to leverage Facebook effectively in 2025 and beyond.
