In recent years, social media platforms have significantly reduced organic reach, making it harder for creators and businesses to engage with their audience without paid promotions. If you’ve noticed a decline in the visibility of your posts, you’re not alone.

Why is organic reach declining?
1. Algorithm changes
Social media platforms frequently update their algorithms to prioritise content that encourages engagement and keeps users on the platform longer. This often means favouring content from friends and family over business pages or creators.
2. Increased competition
With millions of posts published daily, social media platforms have become oversaturated. More content means fiercer competition for visibility in users’ feeds, making it harder for individual posts to stand out.
3. Platform monetisation
Social media companies generate revenue from advertising. As a result, they limit organic reach to encourage businesses and creators to invest in paid promotions.
4. Engagement-based ranking
Posts with higher engagement (likes, comments, shares) are more likely to appear in users’ feeds. If your content isn’t getting enough initial engagement, it may not be prioritised by the algorithm.
What can you do to improve your organic reach?
1. Create high-quality, engaging content
Focus on producing content that encourages interaction. Ask questions, create polls, and use compelling visuals or videos to grab attention.
2. Leverage platform-specific features
Use features like Instagram Reels, Facebook Stories, and LinkedIn Articles. Platforms often prioritise new features, giving early adopters a visibility boost.
3. Post at optimal times
Analyse your audience insights to determine when your followers are most active. Posting at the right time increases the chances of early engagement, which can help boost your content in the algorithm.
4. Encourage meaningful interactions
Engage with your audience by responding to comments and messages. The more interaction your posts receive, the better they will perform.
5. Collaborate with others
Partner with influencers or other creators to expand your reach. Cross-promotions can introduce your content to new audiences.
6. Use hashtags strategically
Relevant and trending hashtags can help your posts reach a broader audience. Avoid spammy or overused hashtags that may not add value.
7. Diversify your content strategy
Don’t rely solely on one platform. Experiment with different content types and channels, such as email marketing, blogs, and YouTube.
While organic reach may be declining, there are still effective strategies to maintain and grow your audience. By focusing on engagement, leveraging platform features, and diversifying your approach, you can continue to thrive on social media without relying solely on paid promotions.
