Why organic reach is declining (and what you can do about it)

Why organic reach is declining (and what you can do about it) Photo of two hands holding soil with cabbages, lettuce and carrots growing.
Credit: Getty Images

Why is organic reach declining?

Social media platforms frequently update their algorithms to prioritise content that encourages engagement and keeps users on the platform longer. This often means favouring content from friends and family over business pages or creators.

With millions of posts published daily, social media platforms have become oversaturated. More content means fiercer competition for visibility in users’ feeds, making it harder for individual posts to stand out.

Social media companies generate revenue from advertising. As a result, they limit organic reach to encourage businesses and creators to invest in paid promotions.

Posts with higher engagement (likes, comments, shares) are more likely to appear in users’ feeds. If your content isn’t getting enough initial engagement, it may not be prioritised by the algorithm.

What can you do to improve your organic reach?

Focus on producing content that encourages interaction. Ask questions, create polls, and use compelling visuals or videos to grab attention.

Use features like Instagram Reels, Facebook Stories, and LinkedIn Articles. Platforms often prioritise new features, giving early adopters a visibility boost.

Analyse your audience insights to determine when your followers are most active. Posting at the right time increases the chances of early engagement, which can help boost your content in the algorithm.

Engage with your audience by responding to comments and messages. The more interaction your posts receive, the better they will perform.

Partner with influencers or other creators to expand your reach. Cross-promotions can introduce your content to new audiences.

Relevant and trending hashtags can help your posts reach a broader audience. Avoid spammy or overused hashtags that may not add value.

Don’t rely solely on one platform. Experiment with different content types and channels, such as email marketing, blogs, and YouTube.

While organic reach may be declining, there are still effective strategies to maintain and grow your audience. By focusing on engagement, leveraging platform features, and diversifying your approach, you can continue to thrive on social media without relying solely on paid promotions.

PUSH.fm sign up for free GIF
Found this helpful? Share it with your friends!
Close Bitnami banner
Bitnami