The creator economy continues to evolve quickly, and while TikTok still dominates short-form video, many creators are looking elsewhere—to diversify, protect against algorithm shifts, or find niche communities that better match their content. Whether you’re a full-time creator or just…
The creator economy has gone from a niche interest to a global force—worth billions and shaping everything from media and marketing to commerce and culture. But as we move further into 2025, the landscape is shifting once again. Platforms are…
TikTok launch a new tool, allowing songwriters to receive credit for their work. A title will display on their verified account, letting followers know their role, and they’re able to stand out. Midia Research recently conducted a survey, which found,…
Noticing a sudden drop in your Instagram reach? You’re not alone. Many small business owners and creators experience unexpected dips in visibility — even when posting consistently. The good news is, it’s usually fixable once you understand what’s behind it.…
Instagram made a small, subtle update to their notes feature. Users will be able to customise them by adding coloured backgrounds and emojis of their choice. Instagram just updated their platform and added in customisation options to the notes feature.…
In a world that celebrates big numbers — views, likes, followers — it’s easy to feel invisible when your audience is small. But the truth is, a massive following isn’t the only measure of impact. In fact, some of the…
One of the hardest parts of being a creator is feeling like everything worth saying has already been said. You scroll through your feed and see people doing the kind of content you had in mind — better, faster, and…
The Meta platform Threads has gone through a series of updates recently. The main one sees the introduction of direct messages, so users can reach out to each other and start collaborations. All Threads users will now be able to…
It’s easy to feel like you’re late to the party. You open your phone and see creators your age (or younger) with huge followings, polished content, and brand deals. You might think, I should’ve started sooner. I’m behind. But you’re…
Creating content can bring out all your insecurities. You record something, watch it back, and suddenly everything feels cringe. You scroll through other creators’ posts and think, They’re so much better than me. And before you know it, self-doubt creeps…
