Colour grading is an essential aspect of filmmaking that shapes the mood, tone, and emotional resonance of a story. By carefully manipulating hues, saturation, and brightness, filmmakers can craft visual narratives that captivate audiences. The role of colour grading in…
Colour is a powerful tool that can influence emotions, perceptions, and even decisions. Understanding the psychology of colour can help artists, marketers, and designers craft messages that resonate with their audience. The emotional impact of colours Colours evoke emotions, and…
Colour theory is an essential tool for artists, designers, and anyone looking to use colour intentionally. At the core of colour theory is the colour wheel, a circular diagram that organises colours in a way that visually represents their relationships.…
Changing with the season is something all content creators likely look for. You want to stay up to date and fresh with content ideas. Your audience want to be inspired throughout the year and don’t want content that doesn’t keep…
There are certain colours we associate with certain brands. Is this because they’ve used them in their marketing for so long that it’s become memorable? Or, is it a case of these colours actually belong to the brands? We’ll take…
Brands, businesses, independent creatives, all have one huge goal in common. Their branding. Without strong branding, how will we know who you are or what you stand for? Your colour choices run deeper than picking your favourite colour and using…
