The rise in popularity of social commerce

Social commerce is the process of selling products through social platforms. The purchases come directly from social media, rather than a consumer being directed elsewhere. This has risen in popularity in the past year, and it seems it will continue to…

Studies show YouTube’s dislike buttons don’t benefit viewers

Despite believing disliking a video or flagging it as not interested will help make your viewer experience better. Studies show this isn’t the case. Instead, YouTube’s algorithm isn’t listening to what viewers don’t want to see. YouTube’s dislike and not interested…

TikTok’s latest transparency report

In an aim to be completely open, TikTok have released their transparency report. Within it, you can see content and adverts that have been pulled down from the platform throughout the past 12 months. TikTok have released their transparency report, showing…

Spotify launch Audiobooks – a new way to make more money

Spotify have now released Audiobooks as a new platform feature. Currently, only available in the US, it’s likely we will see it expanding across the world very soon. It comes 4 months after CEO Daniel Ek outlined the company’s intentions. Spotify…

TikTok have added a dislike button

TikTok have added a new feature to their app. This time, users will have access to a dislike button. The great part is, the dislike button is only for comments. So, no one can choose to dislike a video. TikTok have…

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