Everything Apple Music related.
Having a strong artist brand is key to your success. Your branding shows your audience who you are straight away. It’s no secret that first impressions count. You need to keep your branding consistent across all of your platforms, and…
The main thing every artist wants for their music, is for other people to hear it. Even if your music is the best of the best, you can’t always guarantee the audience. If you’re new on the scene, it can…
If you have a release coming up, you can’t rely on it selling itself. You need to plan ahead to reach your music’s maximum potential when release day rolls around. It’s time to come up with a marketing schedule, if…
Love or hate social media, we can’t deny they have made promoting your music a whole lot easier. What if we went back to the good old days, when it was first being formed? Imagine updating your MSN description with…
As an independent artist, it can be difficult gaining a following. Asking people to stream your music is one thing, but you need to capture them to ensure you continue to get streams. People don’t want to feel forced into…
Buying fake streams or encouraging streams which aren’t organic, both are wrong, and you will get caught out. Cheating the system may seem like a great idea at the time, but it will only be you and your music affected…
You’ve created the music and it’s ready to go. It will sell itself so no need to prepare. Unfortunately not. You need to prepare your promotion ahead of time to ensure you gain as much coverage for your new release…
Everyone’s a winner with a Content Unlock. Your fans can have access to more exclusive content, and you get to set the rules. It’s basically a gift for all parties. Why wouldn’t you want to do it? Content Unlocks provide…
Spotify vs Apple Music? Deezer or Pandora? Does YouTube still overrule all of its competitors? Long gone are the days of downloading a CD to your computer and transferring the files across to your phone. Streaming platforms offer you the…
Pre-save campaigns are most commonly associated with Spotify, however there are other valuable platforms that your fans can Pre-save your release on. Pre-saves are an exceptionally powerful tool; they build momentum and help lock-in fan engagement before your music has…
