Everything and anything that fits into the world of social media. From getting started to social marketing strategies and everything inbetween.
There are few things in modern business more soul-crushing than spending two hours crafting a social media post, hitting publish, and being met with absolute, deafening silence. No likes. No comments. Not even a pity click from your mum. When…
Let’s be completely honest about B2B social media marketing: a lot of it is an absolute snooze-fest. For some bizarre reason, the moment a marketer sits down to write content for a Business-to-Business audience, they transform into a Victorian schoolmaster.…
There are few things on the internet more painful than watching a corporate marketing department try to be “cool”. You’ve almost certainly seen it happen. A brand wants to appeal to a younger demographic, so they assemble a committee of…
Artificial intelligence is an absolute godsend for busy content marketers. Let’s not pretend otherwise. When it’s 4:30 pm on a rainy Tuesday and you need to churn out three LinkedIn captions before you can log off and go to the…
Social media is a fantastic tool for staying in touch with family, discovering independent businesses, and watching entertaining videos. However, because billions of us use platforms like Facebook, Instagram, and TikTok every day, these networks have also become a goldmine…
If you have spent any time trying to grow your brand on social media, you have probably received completely conflicting advice about hashtags. One digital marketing expert tells you to use 30 hashtags on every post, while another claims that…
When was the last time you actually looked at your Facebook privacy settings? If you are like most people, your account is probably running on Meta’s default settings. In the digital world, default settings rarely work in your favour. Facebook…
The social media landscape moves fast. Just when you think you have a handle on the latest digital marketing strategy, a new wave of internet slang, algorithm updates, and creator economy terminology takes over your feed. Whether you are a…
If you’ve scrolled through social media, read a news headline, or wondered why your streaming app keeps recommending the same obscure true-crime documentaries, you’ve likely encountered “the algorithm”. Lately, it seems like the algorithm has become society’s ultimate scapegoat. It…
Your music Fan Link doesn’t need to be all singing and all dancing every time. Of course, you want it to have your artist stamp on it, but it’s important you don’t distract from your artist image, and most importantly,…
