Category Resources

Valuable resources you can use to market your music and content.

How do artists blow up on TikTok?

How do artists blow up on TikTok

TikTok has become one of the most powerful platforms in the music industry. It’s where new artists go from obscurity to viral fame—sometimes overnight. But behind the scenes, there’s more to “blowing up” than luck or timing. So, how exactly…

Does music shape our personality?

Does music shape our personality

Most of us have a favourite genre, artist, or playlist that feels like a reflection of who we are. But is it just a reflection—or does the music we listen to actually shape our personality? It’s a fascinating question that…

How to make a playlist go viral on Spotify

How to make a playlist go viral on Spotify

Spotify playlists have become one of the most influential ways people discover new music. A viral playlist can launch artists, shape trends, and attract thousands—even millions—of followers. But how do you create a playlist that catches fire and spreads across…

Spotify Audiobook+ is now available in the US

Spotify Audiobook+ is now available in the US

Previously released in other regions, Audiobook+ is now accessible within the US. Offering listeners an extra 15 hours of audiobooks each month. Last month, Spotify launched their audiobook feature across Ireland and Canada. After huge success, the feature has been…

Discovery & algorithm bias: why good music often goes unheard

Discovery & algorithm bias why good music often goes unheard

In today’s digital music landscape, success is often measured in streams, followers, and placements on curated playlists. While platforms like Spotify, YouTube Music, TikTok, and Apple Music promise global reach and discovery, the reality for many independent artists is far…

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