As an artist, it is easy to assume that if someone discovers your music, they will eventually listen to it. After all, they clicked your profile. They watched your video. They showed enough interest to learn more. Surely the hard…
For many independent artists, every release follows the same pattern. You finish a song, build a campaign, promote a pre-save, create content, share links, encourage streams and spend weeks trying to generate momentum. Then release day arrives. The campaign ends.…
You have created the perfect TikTok. The video gets views. People comment asking where they can hear the full song. Someone finally decides to click through to your profile. And then… they can’t immediately find what they are looking for.…
The relationship between artists and fans has changed dramatically. For decades, music promotion was largely one-way. Artists released music, appeared in magazines, performed on the radio and relied on record labels and traditional media to reach audiences. Today, the relationship…
A Pre-save allows fans to save your music to their library ahead of release day, so it’s in their library when it drops. A Forever Pre-save means every track you release from now on, will be placed into their library…
PUSH.fm just had a bit of a makeover. We’ve introduced Quick action buttons on your dashboard. Allowing you to find the relevant tools with just a click. This gives you more time to sit back and watch the streams come…
Promoting music online has never been easier, but it has also never been more fragmented. Artists are expected to maintain a presence across multiple streaming platforms, social networks, video channels and promotional tools. As a result, it can be tempting…
Streams are one of the most visible metrics in the music industry. Artists often celebrate streaming milestones, track listener numbers and focus heavily on growing their reach across platforms. While streams are an important indicator of discovery and engagement, they…
Music promotion has traditionally focused on one release at a time. An artist announces a new track, launches a pre-save campaign, encourages fans to take action and then starts the process again for the next release. While pre-save campaigns remain…
Many artists spend weeks or even months building excitement for a new release, only to move on a few days after the song goes live. While release day is an important milestone, it should not be the finish line for…
