Creating and hosting of competitions. People enter your competition for the chance to win something selected by you. You then select a winner and send them their prize. A great way of growing your audience and capturing attention.
A fan has entered your music competition. The next message should explain what happens now: when entries close, how the winner will be contacted and where the entrant can find the competition details. A music competition thank-you page can also…
You’ve spent weeks preparing for your next music release. Your Pre-save campaign is live, promotional posts are scheduled and fans are expecting your new single, EP or album on a particular date. Then something changes. Whether it’s a distribution issue,…
When you’re promoting a new music release, it’s easy to end up with several different versions of the same campaign link. One URL might be saved in a group chat, another could appear in a social media caption draft, and…
A digital EP bundle should feel complete when a fan opens it. The tracks should be easy to find, the extras should match the product description and the instructions should explain how to get started. Use a digital EP bundle…
Releasing new music can feel overwhelming when you don’t have a large marketing budget behind you. While paid advertising, PR campaigns and professional promotion can help, they are not the only ways to get your music in front of listeners.…
The initial buzz of release week has faded. Your streams are levelling off, and the social media hype is slowing down. Welcome to the post-release slump. For independent musicians and creators, the 30-day mark is critical. It is the exact…
