Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

New Year’s resolutions – how to set achievable goals

New Year's resolutions - how to set achievable goals

The start of a new year is the perfect time to set new intentions, fresh goals, and embark on self-improvement journeys. However, New Year’s resolutions can often feel daunting or unattainable if they’re too vague or unrealistic. To make sure…

How to sell music through Instagram shopping features

How to sell music through Instagram shopping features

Instagram is no longer just a platform for sharing photos; it’s now a powerful tool for creators to sell their work directly to fans. With Instagram shopping features, musicians can showcase their tracks, albums, and merchandise seamlessly within the app.…

Creating your vision board for the year ahead

Creating your vision board for the year ahead

A vision board is a powerful tool for manifesting your dreams and goals. It’s a visual representation of what you want to achieve in the coming year, acting as both a reminder and motivator. Whether you’re focused on personal growth,…

Kick off 2025 strong – tools to plan your year ahead

Kick off 2025 strong - tools to plan your year ahead

As 2025 approaches, creators and marketers alike are looking for ways to maximise their impact in the new year. Whether you’re an independent artist, a small business owner, or a content creator, proper planning can set the tone for a…

The role of QR codes in modern music promotion

The role of QR codes in modern music promotion

In today’s digital era, musicians and artists are leveraging innovative tools to promote their work and engage with fans. QR codes are a perfect way of connecting digitally. QR codes have emerged as a powerful and versatile tool in modern…

How to create an effective business plan on a budget

How to create an effective business plan on a budget

Starting a business is an exciting journey, but one of the first and most important steps in that journey is creating a business plan. A well-crafted business plan serves as a roadmap for your business. Outlining your goals, strategies, financial…

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