Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

Exploring the essential elements that make up a song

Exploring the essential elements that make up a song

There’s a lot that goes into making a song. It’s more than just singing and playing an instrument. You have the melody, chords, rhythm and harmony. That’s just to name a few elements. Songs have the power to evoke emotions,…

Why businesses must move with the times

Why businesses must move with the times

You can’t move forward if you’re stuck in the past. So, don’t allow yourself to be left behind. Ensure you keep moving along and changing up strategies where you can. This will help with overall growth. In today’s fast-paced world,…

Becoming your own boss – what you need to learn

Becoming your own boss - what you need to learn

If you’re striving to become your own boss, here’s where you should get started. It isn’t an impossible mission to become in charge of your own brand or business, but it will require hard work. Thinking about becoming your own…

Adapting to change – strategies for navigating uncertain times

Adapting to change - strategies for navigating uncertain times

Change will always occur. Nothing stays the same forever. It’s important you’re willing to adapt to change and avoid being thrown off by the uncertainty. Change is a constant in the business world, and navigating uncertain times requires resilience, flexibility,…

The art of customer service -creating memorable experiences

The art of customer service -creating memorable experiences

Customer satisfaction is what all businesses strive for. However, it isn’t always thought about as much as it should be. It should be one of the key features. Customer service is more than just a transaction – it’s about creating…

Music production 101 – essential tools and techniques

Music production 101 - essential tools and techniques

Producing music is harder than many think. It’s much more than recording and pressing release. There’s a lot involves, including a lot of technical tools. Music production is the art of creating and arranging music using various tools and techniques.…

Avoid these 5 mistakes – small business dos and don’ts

Avoid these 5 mistakes - small business dos and don’ts

As a business just starting out, you need to get it right. Otherwise, you have caused problems for yourself before your name is even out there. Starting and running a small business can be an exciting journey filled with opportunities…

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