A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.
Discovering new music can feel like an exciting adventure. With the right tools and a little know-how, it’s easier than ever to explore new artists, genres, and songs that match your taste. 1. Use music streaming platforms’ recommendations Most popular…
In 2025, Spotify pays artists between $0.003 and $0.005 per stream. This rate varies based on factors like the listener’s country, subscription type (free or premium), and the artist’s agreement with their rights holders. How Spotify’s payment system works Spotify…
Sync licensing (short for “synchronisation licensing”) is one of the most exciting and financially rewarding opportunities for independent artists today. It allows musicians to earn money and gain exposure by having their songs placed in films, TV shows, adverts, video…
An electronic press kit (EPK) is your professional music CV—it’s what promoters, media outlets, booking agents and labels use to learn who you are, what you sound like, and why they should pay attention. For independent artists, a strong EPK…
As an independent artist, finding quality beats or instrumentals can be one of the biggest creative roadblocks—especially if you’re working on a tight budget. Thankfully, there are plenty of platforms and resources that offer free beats for recording, writing or…
As an independent artist, protecting your music is crucial. Copyright gives you the legal right to control how your original music is used, reproduced, distributed or performed. It ensures you get credit and compensation for your work—and gives you legal…
Colour plays a crucial role in setting the tone, mood, and branding of your content. They can speak for your brand without the need for words. Whether you’re designing for your social media feed, videos, or website, the right palette…
Spotify Duo is a cheaper subscription plan available when two people in the same household both subscribe for a Premium account. YouTube is currently trialling something similar in certain regions. YouTube has introduced a subscription plan that will allow two…
If you want to grow on Instagram in a meaningful and sustainable way, posting random content now and then just won’t cut it. Whether you’re a creator, small business owner or personal brand, having a proper content strategy can help…
If you’re trying to grow your YouTube channel, you’re probably keeping a close eye on your watch time. But with YouTube Shorts gaining massive popularity, many creators are wondering: do YouTube Shorts count toward watch time? What is YouTube watch…
