Category Discussions

A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.

How artists grow without mainstream support

How artists grow without mainstream support

For most artists, mainstream support never arrives. There is no major label deal, no radio push, and no industry co-sign. Yet more artists than ever are building sustainable careers on their own terms. Growth without mainstream backing isn’t the exception…

Build a free artist website around your PUSH.fm Pre-save

You can now create a free artist website and embed your PUSH.fm Pre-save directly into it — turning your campaign into a complete release destination. Pre-save campaigns are one of the most effective ways to build momentum before release day.…

How people discover new music in 2026

How people discover new music in 2026

Music discovery in 2026 looks very different from even a few years ago. While the excitement of finding a new artist remains the same, the paths that lead listeners there have shifted. Algorithms, short-form video, and online communities now play…

Why audiences watch music content but don’t listen

Why audiences watch music content but don’t listen

Many artists experience the same frustration: music-related videos perform well, comments are positive, and follower numbers grow — yet streams barely increase. People are clearly interested enough to watch, but not enough to listen. This disconnect is common, and it…

Talent isn’t the problem — visibility is

Talent isn’t the problem — visibility is

In the music world, talent alone rarely guarantees success. Countless artists possess exceptional skills, songwriting ability, and vocal range, yet struggle to reach audiences. In most cases, the real obstacle isn’t ability — it’s visibility. Without being seen, even the…

How influencers really make money (beyond brand deals)

How influencers really make money (beyond brand deals)

When most people think about influencer income, they picture sponsored posts and gifted products. While brand deals are certainly part of the picture, they are rarely the main or most reliable source of income for established creators. In reality, successful…

Are Spotify ads worth it for artists?

Are Spotify ads worth it for artists

Spotify ads are often promoted as a quick way for artists to get more streams, reach new listeners and grow their profile. For independent artists especially, they can sound like an easy solution to slow growth. But the reality is…

Why your audience grows but your streams don’t

Why your audience grows but your streams don’t

It can feel confusing — even discouraging — to watch your audience grow on social media while your streams stay flat. You’re gaining followers, getting views, and building visibility, yet that attention doesn’t seem to translate into people actually listening…

Spotify algorithm explained for independent artists

Spotify algorithm explained for independent artists

For independent artists, Spotify can feel like a black box. You release a song, hope it lands on playlists, and wait to see if the numbers move. While Spotify doesn’t reveal its algorithm in full, enough is known to understand…

Does posting time matter?

Does posting time matter

For creators and businesses on social media, one of the most common questions is whether posting time really affects performance. You may have seen advice claiming that posting at the “perfect” hour can make your content go viral, but the…

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