When it comes to selling digital products, having a strong sales funnel can make all the difference between a few one-off sales and a consistent stream of income. A sales funnel is simply the journey your customer takes—from discovering your product to making a purchase.
One of the most effective and user-friendly tools for creators selling digital products is PUSH.fm. It allows you to create Smart Links, landing pages and reward campaigns that help guide your audience smoothly through the sales process.
Here’s how to build a simple yet powerful funnel using PUSH.fm.
Step 1: Attract with a Smart Link
The top of your funnel is all about getting attention. Whether you’re promoting your product on social media, email, YouTube or your website, you need a clear call-to-action that directs people somewhere useful.
PUSH.fm Smart Links allow you to combine multiple destinations in one tidy, trackable link. You can include:
- Your sales page or product link
- A freebie or lead magnet
- Your socials or newsletter sign-up
- A YouTube video or product tutorial
You can customise the link to match your brand and add tracking so you can see where clicks are coming from. This makes it perfect for Instagram bios, YouTube descriptions, or email footers.
Step 2: Build trust with a landing page
Next, send your audience to a focused landing page that clearly explains your product. While PUSH.fm doesn’t offer full website building, it lets you create Promo Links that act as mini landing pages—ideal for creators who want something clean and simple.
A good digital product landing page should include:
- A headline that explains the benefit
- A short product description
- A preview or demo
- Testimonials or social proof
- A clear “buy now” or download button
Push.fm’s interface makes it quick to set this up, and everything is mobile-friendly, which is essential if you’re sharing on platforms like TikTok or Instagram.
Step 3: Nurture with a fan link or lead magnet
If someone isn’t quite ready to buy, don’t let them slip away. Instead, offer a free resource in exchange for their email address using PUSH.fm’s Reward Link feature. This allows you to give away a freebie (like a sample, checklist, or bonus file) in exchange for an action—usually a follow, share or email sign-up.
This is great for growing your email list or building a community around your product niche.
Once they’re on your list, you can follow up with:
- Product tips
- Special offers or bundles
- Testimonials or case studies
- Launch updates for future products
Step 5: Track and optimise
PUSH.fm offers detailed analytics so you can track link clicks, referrer sources and conversions. This helps you understand what platforms or campaigns are performing best, and where to focus your marketing efforts.
Over time, you can optimise your funnel by:
- Testing different headlines or previews
- Updating your landing page based on feedback
- Adding upsells or bundles using new links
The best funnel for selling digital products doesn’t need to be complicated. With Push.fm, you can attract, nurture and convert your audience using smart, branded links and simple promo pages—without needing a full website or expensive software.
