Not sure where to start? Here are some of the best website builders for photographers in the UK and beyond.
If you’re a photographer, having a professional website is one of the most important tools for showcasing your work, attracting clients, and building your brand. Social media is useful, but it doesn’t replace the need for a portfolio that’s fully yours—no algorithms, no distractions, and fully customisable.
1. Squarespace
Best for: Stylish templates and all-in-one simplicity
Squarespace is a favourite among creatives for a reason. Its clean, modern templates are ideal for displaying images beautifully, and it offers built-in tools for blogging, SEO, and even booking services.
Pros:
- Stunning, mobile-friendly templates
- Easy drag-and-drop editor
- Built-in analytics and SEO tools
- E-commerce and appointment booking available
Cons:
- Slightly less flexible than others for advanced customisation
2. Wix
Best for: Custom design freedom and interactive features
Wix offers hundreds of templates, including many designed specifically for photographers. Its editor is more flexible than Squarespace, making it ideal if you want full control over layout and animations.
Pros:
- Highly customisable design
- Features like client galleries and booking forms
- Free plan available (with Wix ads)
Cons:
- Can feel overwhelming for beginners
- Load speeds can be slower on overly complex designs
3. Zenfolio
Best for: Photography-specific features like client proofing
Zenfolio is designed exclusively for photographers. It includes features like private client galleries, digital downloads, print sales, and booking—making it ideal for wedding, portrait, or commercial photographers.
Pros:
- Tailored to photographers
- Built-in proofing and e-commerce tools
- Time-saving workflow features
Cons:
- Templates aren’t as modern as Squarespace or Wix
- Limited creative control over design
4. Format
Best for: Clean portfolios and minimalist design
Format is another photography-focused platform, perfect for building a simple and sleek online portfolio. It also includes client galleries, online stores, and blogging options.
Pros:
- Designed for creative professionals
- Fast to set up with simple tools
- Built-in store and proofing options
Cons:
- Fewer integrations compared to bigger platforms
- Less suitable for large, complex websites
5. SmugMug
Best for: Selling prints and cloud photo storage
SmugMug combines portfolio building with powerful image storage and e-commerce features. You can sell prints, licence images, or just use it for client delivery with high-quality hosting.
Pros:
- Unlimited full-resolution photo storage
- Integrated print and licensing sales
- Strong privacy and image protection features
Cons:
- Design templates are a bit limited
- Slight learning curve for new users
6. WordPress with Elementor
Best for: Full control and scalability
If you want full creative and technical freedom, WordPress (paired with the Elementor plugin) allows you to build completely custom sites. It’s ideal for photographers who want to scale or add complex features like blogs, shops, or membership areas.
Pros:
- Extremely flexible and powerful
- Thousands of plugins and design options
- Great for SEO and content marketing
Cons:
- Requires more time and technical skill
- Hosting and maintenance are your responsibility
Choosing the best website builder for your photography business depends on your needs. If you want something quick and beautiful, Squarespace or Format is a solid choice. If you’re focused on selling prints or client proofing, Zenfolio or SmugMug will suit you better. And if you want full control, WordPress is the most versatile—but requires more effort.
