Affiliate marketing is one of the easiest ways for small creators to start earning online. You don’t need a massive audience or thousands of followers—just a loyal community and content that builds trust.
Whether you’re on YouTube, Instagram, TikTok or running a blog, the right affiliate programme can help you monetise your content while sharing products you genuinely love. Here are some of the best affiliate programmes for small creators in 2025—and why they’re worth considering.
1. Amazon Associates
Best for: creators just getting started
Amazon’s affiliate programme is one of the most popular and beginner-friendly out there. You can link to pretty much anything on Amazon—books, gadgets, skincare, homeware—and earn a small commission when someone buys through your link.
Why it’s great:
- Easy to join
- Massive product range
- Trusted by buyers
Watch out for:
Low commission rates (usually between 1%–5%), and a short 24-hour cookie window—meaning you only earn if the buyer checks out quickly.
2. LTK (formerly LikeToKnow.It)
Best for: fashion, beauty, lifestyle or home creators
LTK connects creators with major retail brands and helps you earn from product recommendations shared through posts, Reels or Stories.
Why it’s great:
- Mobile-friendly link creation
- Clean storefront-style layout for followers to browse your picks
- Works well on Instagram and TikTok
Bonus: You can link to high-street brands like ASOS, H&M, and Zara.
3. RewardStyle
Best for: creators with a curated aesthetic and mid-tier engagement
RewardStyle is closely connected to LTK, but often focuses more on premium brand partnerships. It can be slightly harder to get into, but offers good commission potential for fashion, beauty, and lifestyle creators.
Why it’s great:
- Great for editorial-style creators
- Access to premium retailers
- Custom widgets and deep linking tools
4. ShareASale
Best for: niche bloggers and creators
ShareASale gives you access to hundreds of individual affiliate programmes—from eco-friendly brands to fitness gear to online courses.
Why it’s great:
- Wide variety of niches
- Transparent commission structures
- Great for blog traffic or long-form content
Tip: You’ll need to apply separately to each brand’s programme within the platform.
5. Awin
Best for: UK and EU-based creators
Awin works with brands like Etsy, Cult Beauty, ASOS, Boots, and more. It’s a solid option for British or European creators who want to partner with local brands.
Why it’s great:
- Easy dashboard for tracking
- Lots of well-known brands
- Payouts via direct deposit
Watch out for: a small application fee (£5), which is refunded once you’re approved.
6. Impact
Best for: creators ready to work with bigger brands
Impact is home to affiliate programmes for brands like Canva, Nike, Airbnb, and Adobe. It’s well-suited for creators who already have a bit of traction and want to level up their partnerships.
Why it’s great:
- Professional platform with detailed insights
- Access to high-quality global brands
- Ideal for YouTube or newsletter creators
7. Digital product platforms (like PUSH.fm)
Best for: creators who want to promote or sell digital products
If you’re in the creative or educational space—offering templates, eBooks, music, or courses—PUSH lets you earn both from your own products and by promoting others.
Why it’s great:
- Higher commission rates
- Easy to promote on social or email
- Perfect for digital-first creators
Bonus: Brand-specific affiliate schemes
Many small and independent brands run their own affiliate schemes outside big networks. These are often easier to join and more generous with commissions.
Examples:
- Skincare brands
- Sustainable fashion labels
- Subscription boxes
- Wellness tools and apps
Tip: If you already love a product, check their website or email the brand directly to ask if they offer an affiliate programme.
You don’t need a huge following to earn from affiliate links. What matters is trust, consistency, and creating content that genuinely helps your audience. Choose affiliate programmes that match your niche and values—and don’t be afraid to test a few before settling on your favourites.
