As a small brand or business, it can be really hard going up against competition and finding your own audience. However, there are tried and tested ways to achieve this. You just need to give it your all.
Finding clients is one of the most important—and often the most challenging—tasks for any creative brand. Whether you’re a graphic designer, photographer, illustrator, or any other type of creative professional, building a steady stream of clients is essential.
When it comes to sustaining and growing your business, you need to be ahead of the game. Watch your competition and find new angles. In a highly competitive market, it’s not just about showcasing your skills; it’s about effectively connecting with potential clients.
1. Build a strong online presence
Your online presence is often the first impression potential clients will have of your brand. A professional website and active social media profiles serve as your digital shopfront, showcasing your work, style, and personality.
- Portfolio website: Create a well-designed, easy-to-navigate website that highlights your best work, services, and contact information. Include client testimonials and case studies to build credibility.
- Social media: Platforms like Instagram, Behance, Dribbble, and LinkedIn are ideal for showcasing your work. Regularly post your latest projects, behind-the-scenes content, and tips related to your field to engage with your audience.
- SEO optimisation: Optimise your website with relevant keywords so that potential clients can easily find you when searching for creative services in your niche.
2. Network within your industry
Networking is a powerful tool for finding new clients. By building relationships with other professionals in your industry, you can tap into new opportunities and gain referrals.
- Attend events and workshops: Join local art shows, industry events, and creative meetups. These gatherings are excellent opportunities to meet potential clients and fellow creatives who can refer you to new business.
- Join online communities: Platforms like LinkedIn groups, Facebook groups, and Reddit forums are great places to connect with other creatives and potential clients. Engage in conversations, share your work, and offer helpful advice to build your reputation.
- Collaborate with other creatives: Partnering with other professionals, such as writers, marketers, or videographers, can open doors to new projects and broaden your client base.
3. Leverage freelance platforms
Freelance platforms are excellent for finding clients, especially when you’re just starting out or looking to expand your reach.
- Upwork, Fiverr, and Freelancer: These platforms allow you to create a profile, showcase your portfolio, and bid on projects. While competition can be fierce, offering niche services and maintaining a professional profile can help you stand out.
- Creative-specific platforms: Sites like Behance, Dribbble, and 99designs are tailored to creative professionals and allow you to display your portfolio and connect with clients specifically seeking design work.
4. Utilise content marketing
Content marketing involves creating valuable content that attracts and engages your target audience, positioning you as an expert in your field.
- Blogging: Write articles about your creative process, industry trends, or case studies of past projects. This not only showcases your expertise but also helps improve your website’s SEO.
- Video content: Create tutorials, behind-the-scenes videos, or time-lapse videos of your work. Platforms like YouTube and Instagram are great for visual content and can help you reach a wider audience.
- Email newsletters: Build an email list and send regular newsletters to keep your audience informed about your latest work, services, and special offers. This keeps your brand top-of-mind for potential clients.
5. Ask for referrals and testimonials
Word-of-mouth is one of the most powerful forms of marketing. Satisfied clients can become your best advocates.
- Ask for referrals: Don’t be afraid to ask current or past clients for referrals. A simple request can lead to new opportunities, especially if you’ve delivered great results.
- Collect testimonials: Display client testimonials prominently on your website and social media. Positive reviews build trust and can persuade potential clients to choose your services.
6. Offer free or discounted services for portfolio building
When starting out, offering free or discounted services can be a strategic way to build your portfolio and attract paying clients.
- Pro bono work: Offer your services to non-profits, small businesses, or friends and family. This not only helps you gain experience but also exposes your work to potential clients who might hire you in the future.
- Create spec work: If you don’t have a robust portfolio, create mock projects for well-known brands or redesign existing work. This can demonstrate your skills and creativity to prospective clients.
7. Optimise your pricing strategy
Your pricing can influence your ability to attract clients. It’s important to set prices that reflect your value while remaining competitive in the market.
- Package your services: Instead of offering a single service, create packages that bundle complementary services together. This provides more value to the client and increases your earning potential.
- Be transparent about pricing: Clearly outline your pricing structure on your website or during initial client discussions. Transparency builds trust and helps avoid misunderstandings.
Finding clients as a creative brand requires a combination of online visibility, networking, and smart marketing strategies. By leveraging your online presence, building industry connections, and consistently showcasing your best work, you can attract the clients you need to grow your business. Remember, persistence is key—keep refining your approach.
