Your Instagram bio is more than just a few lines of text — it’s the first impression your business makes online. In just a few seconds, it should tell people who you are, what you offer, and why they should care. A strong Instagram bio can boost trust, attract the right audience, and even increase conversions.
1. A clear description of what you do
Avoid vague statements. Be specific and direct. If someone lands on your profile, they should immediately understand what your business offers. For example:
“Handmade soy candles | Eco-friendly | UK shipping”
2. Use of keywords for searchability
Instagram bios are searchable, so include key terms your ideal customer might type. Think about your niche, product or location. For example:
“Bristol-based wedding florist” or “Vegan bakery London”
3. A call to action (CTA)
What do you want people to do next — shop, book, read, or follow? Guide them clearly.
Examples:
“Book via the link below”
“New collection out now ⬇️”
4. Use of emojis (sparingly)
Emojis can break up text and add personality, but use them to support your message, not distract from it.
5. Contact info or key details
If you rely on DMs, say so. If you have a physical location or offer delivery, mention it. A good Instagram bio is simple, strategic and customer-focused. Treat it like your digital shop window — and make every word count.
