If you’re selling digital products online, you’ve likely come across both PUSH.fm and Gumroad. While Gumroad is well-known as a digital storefront, PUSH.fm offers a more modern, creator-focused alternative that many digital sellers are beginning to prefer.
So why might PUSH.fm be better than Gumroad for selling your digital products? Here’s a breakdown of the key differences, and why PUSH.fm may suit creators looking for more flexibility, branding, and control.
1. PUSH.fm is built for creators and personal branding
One of the biggest advantages of PUSH.fm is how much freedom it gives you to showcase your brand, not theirs.
- You can customise Smart Links and landing pages with your own branding
- There’s no heavy PUSH.fm branding overshadowing your content
- You can link out to multiple platforms and products in one place
Gumroad, on the other hand, is very much a marketplace-style platform. While it does allow you to create a product page, it still feels like you’re part of the Gumroad ecosystem, not running your own shop.
If brand presence and personal connection with your audience matter to you, PUSH.fm wins here.
2. It’s better for multi-platform promotion
PUSH.fm makes it incredibly easy to create Smart Links that combine multiple destinations—such as your product page, social media, free downloads, or YouTube content—all in one tidy, shareable link. This is especially useful for platforms like Instagram, TikTok, or X (formerly Twitter), where space is limited.
Gumroad offers basic product links, but it doesn’t give you the same flexibility to promote across platforms or drive traffic to other parts of your ecosystem.
3. You can offer Reward Links for reward-based downloads
One of PUSH.fm’s standout features is its Reward Link option. You can offer a digital freebie in exchange for actions like:
- Following you on Spotify or YouTube
- Joining your email list
- Sharing your link on social media
This builds engagement, grows your audience, and creates a natural lead-in to your paid digital products.
Gumroad doesn’t offer this kind of interactive, reward-based lead generation.
4. Better for building a funnel, not just a product page
PUSH.fm is more than just a sales tool—it’s a lightweight sales funnel builder for creators. You can:
- Link to multiple products or platforms
- Drive traffic to email sign-ups
- Offer freebies in exchange for actions
- Use landing-style promo pages to warm up potential buyers
Gumroad works well if you’re just listing one product and want a checkout page—but it doesn’t help much with audience building or funnel stages like lead generation and nurturing.
5. Lower costs and simpler setup
PUSH.fm is free to use with generous limits, and its premium plan is affordable compared to Gumroad’s fees. With Gumroad, fees can stack up quickly:
- A 10% cut on every sale (for free users)
- Additional payment processing fees
- Paid plans for more features
For creators just starting out—or anyone selling low-cost products—PUSH.fm offers more value with fewer fees eating into your earnings.
6. Easier to use and more mobile-friendly
PUSH.fm’s interface is streamlined, clean, and mobile-first. Whether you’re creating links on your phone or managing your promos from your laptop, it feels quick and intuitive. Your audience also benefits from mobile-optimised landing pages and clear calls to action.
Gumroad’s interface can feel a bit clunky in comparison, especially when customising your store or managing product settings
While Gumroad is a solid choice for hosting and delivering digital products, PUSH.fm offers a more flexible, creator-friendly toolkit for those who want to promote across platforms, build an audience, and maintain control of their brand.
If you’re looking for a simple yet powerful way to sell and promote digital products—while keeping more of your profits and engaging your audience along the way—PUSH.fm is a better choice.
