It can be tempting to pay for your social media followers. Especially when you’re so far from where you want to be. However, it’s important you don’t ruin your chances of success from the start.
In an age where follower counts often feel like the ultimate metric for success, it’s easy to be tempted by quick fixes like bots or paid followers. However, an authentic social media following delivers far more value—real engagement, loyal supporters, and a stronger connection to your audience.
1. Focus on quality over quantity
Posting for the sake of staying active can lead to uninspired content. Instead, prioritize quality.
- Tip: Share meaningful content that resonates with your niche. Whether it’s behind-the-scenes insights, creative processes, or relatable moments, authenticity is key.
- Example: An artist could share a video discussing the inspiration behind a new song or artwork.
2. Engage, don’t just broadcast
Social media is a two-way street. Genuine engagement fosters community and loyalty.
- Tip: Reply to comments, answer DMs, and engage with followers’ content. Make your audience feel seen and appreciated.
- Example: Run a Q&A session or respond to fan questions about your creative journey.
3. Be consistent
Consistency helps build trust and keeps you top-of-mind for your audience.
- Tip: Create a content calendar to maintain a steady flow of posts. Experiment with posting at optimal times for your audience.
- Example: A musician might share new music snippets every Friday, creating a sense of anticipation.
4. Tell your story
Authenticity comes from sharing who you are, not just what you create.
- Tip: Use your captions, Stories, and posts to share personal anecdotes, challenges, or victories.
- Example: “This song means so much to me because it’s about overcoming self-doubt. Have you ever felt the same?”
5. Collaborate within your community
Partnering with like-minded creators exposes you to new audiences while reinforcing your authenticity.
- Tip: Collaborate on projects, shout each other out, or co-host live sessions.
- Example: Partner with another artist to create a mash-up or collaborative piece.
6. Use smart tools to enhance your strategy
While authenticity is about being real, smart tools can help you amplify your reach.
- Tip: Use PUSH.fm to create personalised Smart Links, track engagement, and offer exclusive content to your followers.
- Example: Share a Smart Link that leads to a private playlist or a free download for your most engaged fans.
7. Be patient
Building an authentic following takes time, but the relationships you form are worth it.
- Tip: Focus on steady growth and celebrate small milestones along the way.
- Example: Share a thank-you post when you reach your first 1,000 followers, highlighting how much their support means to you.
Growing an authentic social media following isn’t about chasing numbers; it’s about creating genuine connections with people who value what you do. By focusing on quality, engagement, and authenticity, you’ll build a loyal community that supports your journey. Take the time to grow organically—your audience and your art will thank you.
