Streams are one of the most visible metrics in the music industry. Artists often celebrate streaming milestones, track listener numbers and focus heavily on growing their reach across platforms. While streams are an important indicator of discovery and engagement, they…
The relationship between artists and fans has changed dramatically over the past two decades. Not long ago, most communication between musicians and their audiences was one-way. Fans would hear songs on the radio, watch interviews on television or read updates…
Not every listener becomes a loyal fan, and not every fan becomes a superfan. Superfans are the people who buy merch, show up to gigs, share posts, support releases and stay with an artist for years. Understanding why they support…
