How to stay true to yourself while growing online
Growing an online presence can be exciting — but it can also make you question yourself. As the likes go up and the followers roll in, it’s easy to wonder: Do I need to change who I am to keep…
Tag content creation
Imperfect but posted: why done is better than perfect
Perfectionism might feel like a badge of honour, but for many creators, it’s a quiet form of procrastination. You tell yourself you’re just “tweaking” — but really, you’re delaying. Waiting until it’s perfect often means never sharing it at all.…
How to start creating content when you feel like you have nothing to say
Starting as a content creator can feel intimidating — especially when you’re staring at a blank page or screen thinking, “I have nothing original to say.” But the truth is, every creator starts there. And having nothing to say doesn’t…
Is it OK to go quiet on social media? (Yes, and here’s how to do it smartly)
In a world where “consistency is key” and algorithms seem to punish inactivity, many business owners and creators feel pressure to always be online. But here’s the truth: it’s absolutely OK to go quiet on social media — as long…
Do you really need to post every day? (Spoiler: no)
If you’ve ever felt guilty for not posting on social media daily, you’re not alone. The pressure to show up every single day can be exhausting — especially if you’re running a business, not just a content machine. But here’s…
Social media feels like a full-time job — now what?
If managing your business’s social media has started to feel like a full-time job, you’re not imagining it. Between planning posts, creating content, replying to comments, checking insights, and staying on top of trends — it can quickly become overwhelming.…
What’s the 80/20 rule for social media content?
If you’ve been creating content for a while, you might have come across the 80/20 rule — a principle often mentioned in marketing circles. But what does it actually mean for your social media strategy? In short, the 80/20 rule…
How do I come up with content ideas for my business?
Staring at a blank content calendar? You’re not alone. Coming up with fresh, relevant content ideas for your business can feel overwhelming — especially when you’re wearing multiple hats. Whether you’re creating for Instagram, LinkedIn, your blog, or email marketing,…
Social media trends to watch this year
Social media is evolving faster than ever, and staying on top of the latest trends is key if you want to stay relevant and competitive. Whether you’re a small business, content creator or digital marketer, understanding where social platforms are…
How to write ad copy that converts
Writing ad copy that grabs attention and drives results isn’t just about clever words – it’s about understanding your audience, solving their problems, and guiding them to take action. Whether you’re running Facebook ads, Google Ads or promoted posts on…
