Tag branding

Are Facebook or Google Ads better for small businesses?

Are Facebook or Google Ads better for small businesses

If you’re a small business owner looking to invest in online advertising, you’ve probably asked yourself: Should I use Facebook Ads or Google Ads? Both platforms offer powerful tools for reaching potential customers, but they work in different ways –…

Best website builders for photographers

Best website builders for photographers

Not sure where to start? Here are some of the best website builders for photographers in the UK and beyond. If you’re a photographer, having a professional website is one of the most important tools for showcasing your work, attracting…

What should I include in an EPK (electronic press kit)?

What should I include in an EPK (electronic press kit)

An electronic press kit (EPK) is your professional music CV—it’s what promoters, media outlets, booking agents and labels use to learn who you are, what you sound like, and why they should pay attention. For independent artists, a strong EPK…

Colour palette ideas for content creators

Colour palette ideas for content creators

Colour plays a crucial role in setting the tone, mood, and branding of your content. They can speak for your brand without the need for words. Whether you’re designing for your social media feed, videos, or website, the right palette…

How to get brand deals with a small following

How to get brand deals with a small following

Many content creators assume you need thousands of followers before brands will notice you—but that’s no longer true. With the rise of micro-influencers, brands are actively seeking out creators with smaller, highly engaged audiences. If you’re wondering how to get…

How to secure sponsors for your event

How to secure sponsors for your event

Securing sponsorships is a crucial step in ensuring the success of your event. Sponsors provide financial support, resources, and credibility, helping you create a high-quality experience for attendees. 1. Identify your sponsorship goals Before reaching out to potential sponsors, define…

The importance of tone of voice for a brand

The importance of tone of voice for a brand

A brand’s tone of voice is more than just the words it uses; it is the personality, attitude, and emotion conveyed through its communication. From social media posts to email campaigns and advertisements, the tone of voice plays a vital…

How to go viral in 2025

How to go viral in 2025

In the fast-evolving digital landscape, going viral remains a coveted achievement for content creators. However, the dynamics of virality have shifted significantly with advancements in technology, changes in audience behaviour, and the proliferation of new platforms. Here’s a comprehensive guide…

Small business grants and loans – how to secure funding

Small business grants and loans - how to secure funding

Securing funding is one of the biggest challenges faced by small business owners. Whether you’re starting a new venture or looking to expand, obtaining the right financial support can make all the difference in your business’s success. Small business grants…

The psychology of colour: how colours influence decisions

The psychology of colour how colours influence decisions

Colour is a powerful tool that can influence emotions, perceptions, and even decisions. Understanding the psychology of colour can help artists, marketers, and designers craft messages that resonate with their audience. The emotional impact of colours Colours evoke emotions, and…

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