If you’re trying to grow your audience or promote a product, running ads on Instagram, Facebook or TikTok can give you a major boost. But with different ad platforms and formats to choose from, it can be tricky to know…
The TikTok Creator Marketplace (TTCM) is a platform for creators and brands to come together to form collaborations and network. What is the TikTok Creator Marketplace? TikTok Creator Marketplace is available via TikTok One. This is a one-stop-shop for advertisers…
During Spotify’s Advance event hosted in New York, they discussed the updates they’ve made to improve buying and selling through the music platform. Notably, Spotify Ad Exchange. Spotify have been working on advancing their advertising products. Recently, at their Advance…
In order to grow on social media, often small businesses find themselves investing in adverts and paid promotions to ensure their content is seen. However, why don’t social platforms offer this for free? Well, if there’s money to be made……
Marketing involves promoting a product or service, but can’t you also advertise a product or service? So, how do the two terms compare, and how are they different? In the vast world of business, two terms often come up: marketing…
Once the world was filled with physical advertising, because the digital world simply hadn’t yet been created. However, then came the digital age and things started to shift. Can both live together, or is one favoured over the other? In…
In an aim to be completely open, TikTok have released their transparency report. Within it, you can see content and adverts that have been pulled down from the platform throughout the past 12 months. TikTok have released their transparency report,…
When it comes to Facebook ads, you really need their cousin Facebook Pixel on side. They watch over everything we do online. It gets stored in their huge memory bank for when it’s next needed. That way, if ever there’s…
Despite music companies Sony Music, Warner Music and Universal Music doing exceptionally well for themselves this year, YouTube has done ever better. Beating all other global record businesses and taking centre stage. New figures show just how well YouTube ads…
When it comes to your brand name, it’s important to look into everything before deciding on one. John Lewis have found this out the hard way by not being able to claim the Twitter account under their name. Why? Well,…
