Writing ad copy that grabs attention and drives results isn’t just about clever words – it’s about understanding your audience, solving their problems, and guiding them to take action. Whether you’re running Facebook ads, Google Ads or promoted posts on…
When it comes to digital marketing, one of the most common (and critical) questions is: how much should I spend on ads? Whether you’re running Facebook ads, Google Ads, or paid campaigns on TikTok, having the right advertising budget can…
If you’re a small business owner looking to invest in online advertising, you’ve probably asked yourself: Should I use Facebook Ads or Google Ads? Both platforms offer powerful tools for reaching potential customers, but they work in different ways –…
If you’re trying to grow your audience or promote a product, running ads on Instagram, Facebook or TikTok can give you a major boost. But with different ad platforms and formats to choose from, it can be tricky to know…
The TikTok Creator Marketplace (TTCM) is a platform for creators and brands to come together to form collaborations and network. What is the TikTok Creator Marketplace? TikTok Creator Marketplace is available via TikTok One. This is a one-stop-shop for advertisers…
During Spotify’s Advance event hosted in New York, they discussed the updates they’ve made to improve buying and selling through the music platform. Notably, Spotify Ad Exchange. Spotify have been working on advancing their advertising products. Recently, at their Advance…
In order to grow on social media, often small businesses find themselves investing in adverts and paid promotions to ensure their content is seen. However, why don’t social platforms offer this for free? Well, if there’s money to be made……
Marketing involves promoting a product or service, but can’t you also advertise a product or service? So, how do the two terms compare, and how are they different? In the vast world of business, two terms often come up: marketing…
Once the world was filled with physical advertising, because the digital world simply hadn’t yet been created. However, then came the digital age and things started to shift. Can both live together, or is one favoured over the other? In…
In an aim to be completely open, TikTok have released their transparency report. Within it, you can see content and adverts that have been pulled down from the platform throughout the past 12 months. TikTok have released their transparency report,…
