In order to grow on social media, often small businesses find themselves investing in adverts and paid promotions to ensure their content is seen. However, why don’t social platforms offer this for free? Well, if there’s money to be made……
Marketing involves promoting a product or service, but can’t you also advertise a product or service? So, how do the two terms compare, and how are they different? In the vast world of business, two terms often come up: marketing…
Once the world was filled with physical advertising, because the digital world simply hadn’t yet been created. However, then came the digital age and things started to shift. Can both live together, or is one favoured over the other? In…
In an aim to be completely open, TikTok have released their transparency report. Within it, you can see content and adverts that have been pulled down from the platform throughout the past 12 months. TikTok have released their transparency report,…
When it comes to Facebook ads, you really need their cousin Facebook Pixel on side. They watch over everything we do online. It gets stored in their huge memory bank for when it’s next needed. That way, if ever there’s…
Despite music companies Sony Music, Warner Music and Universal Music doing exceptionally well for themselves this year, YouTube has done ever better. Beating all other global record businesses and taking centre stage. New figures show just how well YouTube ads…
When it comes to your brand name, it’s important to look into everything before deciding on one. John Lewis have found this out the hard way by not being able to claim the Twitter account under their name. Why? Well,…
Crocs no longer have just their normal and sports modes. Now, they have a party mode activated. Brands that just shouldn’t work together, somehow have, and we’re here for it. They’re pushing boundaries and while it may not be serious,…
Why, oh, spy does your phone know what you’re thinking? You spend an afternoon with your friends, chatting away about the weekend getaway you’re planning, or how you need a new pair of shoes. Suddenly you’re finding ads generated matching…
