YouTube launched a collab feature a few months ago, and it’s proven to be quite popular. However, one industry that certainly shouldn’t ignore it, is the music industry. YouTube recently launched a collab feature which allowed people to join together in…
Currently launched in beta for Premium users in the US and Canada, are Spotify’s latest feature, music videos. Originally launched last year in other regions, the company has expanded its reach to The States and Canada. We all remember when our…
Starting on TikTok can feel exciting—but also overwhelming. With so many creators posting every day, it’s easy to overthink what your first videos should be. The good news is that your early content doesn’t need to be perfect. It just needs…
On TikTok and other short-form platforms, creators often obsess over editing, hashtags or posting times. But none of those things matter if your video can’t pass the most important test: the first three seconds. This tiny window decides whether people keep…
If you’ve spent any time on TikTok or other social platforms, you’ve probably heard people say that timing your posts is the “secret” to growth. Others insist that timing doesn’t matter at all and that only content quality counts. So which…
Finding your niche on TikTok can feel overwhelming, especially when you’re just starting out and don’t know what to create. The good news is, you don’t need everything figured out before you begin. In fact, most successful creators find their niche…
Not every listener becomes a loyal fan, and not every fan becomes a superfan. Superfans are the people who buy merch, show up to gigs, share posts, support releases and stay with an artist for years. Understanding why they support artists…
YouTube Shorts has become one of the most powerful discovery tools for musicians. With billions of monthly views and a recommendation algorithm designed to push fresh content to new audiences, it’s now one of the fastest ways for artists to build…
A video hook is the very first moment of your video that grabs someone’s attention and makes them want to keep watching. It usually happens in the first three seconds, and it’s designed to stop viewers from scrolling past your content.…
Understanding your audience isn’t just about counting followers or streams. Real growth comes from tracking the behaviours that reveal who your true fans are, how they engage and how close they are to supporting you financially. These metrics help artists make…
