Instagram makes it simple to buy products from your favourite shops directly within the app. There are two main ways to complete a purchase using Instagram’s checkout feature: Buy now and Add to basket. Buy now If you’re ready to purchase…
It’s a scenario we all know too well: you’re waiting for a bus, stuck in a queue, or simply have a spare five minutes, and almost instinctively, your hand reaches for your phone. Before you know it, you’re deep into a…
For creators, social media can feel like a full-time job. With so many platforms to manage—Instagram, TikTok, YouTube, Twitter/X, and more—it’s tempting to post the same content everywhere. This approach, known as cross-posting, can save time and keep your channels active.…
Social media is no longer a niche hobby; it’s a dominant force shaping global communication, commerce, and culture. Here, we delve into the core statistics and user habits that define the current digital landscape. The scale of social connectivity What is…
OpenAI is currently working on a tool that would allow individuals to create songs using text and audio prompts. A step towards everyone being able to create music, is that fair? OpenAI is currently interested in creating a music platform, allowing…
It’s that spooky time of year when the nights grow longer, the wind whispers through empty streets, and your music marketing to-do list looms like a shadow in the corner. For many independent artists, promoting music can feel less like a…
For the first time in 35 years, rap has disappeared from the charts. While the music genre has moved around, it has been a permanent part of the trending music scene for almost 4 decades. Music genre taste must be changing.…
Starting on social media as a musician can feel like shouting into a void. When you have zero fans, every post seems pointless. But the key to growth isn’t having an audience; it’s creating content that gives people a reason to…
The waterfall release strategy is one of the most effective methods for independent artists to master streaming algorithms and maintain momentum. Instead of dropping a full album and then going quiet, the goal is to release a stream of content—typically three…
Podcast promotion is challenging because your audience listens everywhere: Spotify, Apple Podcasts, Google Podcasts, Amazon Music, and many more. If you only share one link, you’re missing out on listeners who prefer a different platform. The solution is a single, dynamic…
