In an effort to declutter user feeds, YouTube has officially begun silencing push notifications from channels that subscribers haven’t engaged with in over a month. For the independent artist and content creator, this update to the YouTube algorithm and notification…
YouTube has begun rolling out a new artificial intelligence-powered feature that allows YouTube Premium users to generate custom playlists using simple text prompts. YouTube Premium and @YouTubeMusic Premium users can now instantly turn an idea, mood or genre into a…
As platforms like YouTube, TikTok and Instagram continue to dominate mobile viewing, Netflix is rethinking how its app fits into a social-first video landscape. During its fourth-quarter earnings call on Tuesday, the company revealed plans to redesign its mobile app…
YouTube Music lyrics sharing feature have introduced a new AI addition. You’ll now be able to select a background for you to view while singing along to your favourite tracks. YouTube Music previously gave the opportunity to share lyrics, so…
YouTube launched a collab feature a few months ago, and it’s proven to be quite popular. However, one industry that certainly shouldn’t ignore it, is the music industry. YouTube recently launched a collab feature which allowed people to join together…
YouTube Shorts has become one of the most powerful discovery tools for musicians. With billions of monthly views and a recommendation algorithm designed to push fresh content to new audiences, it’s now one of the fastest ways for artists to…
In an online world dominated by quick clips, short captions and instant reactions, long-form content might seem outdated. But for artists trying to build a loyal, sustainable audience, it’s one of the most powerful tools available. Long-form content doesn’t just…
We haven’t quite hit December recap time, however, this year YouTube Music will be offering extra perks. You’ll be able to ask about your listening habits throughout 2025, and their AI tool will give you summaries. It seems yet again,…
For independent musicians, YouTube isn’t just a video platform; it’s a colossal search engine and discovery tool. To truly professionalise your presence and consolidate your audience, getting an Official Artist Channel (OAC) is crucial. It signals legitimacy, streamlines your content,…
YouTube announced they’re rolling out a likeness-detection feature, which will allow eligible creators within the YouTube Partner Program to request the removal of content using their likeness. Following a pilot phase, YouTube’s new likeness-detection technology has now rolled out to…
