Articles, tips, guides and tricks centred around Twitter.
The term “shadowban” is often used to explain sudden drops in reach or engagement, especially when content no longer appears to be shown to non-followers. While Instagram and TikTok don’t officially use the word, both platforms do limit content distribution…
A sudden drop in engagement can feel alarming, especially when nothing obvious has changed. One week your posts are performing well, and the next they seem to disappear. While it’s easy to assume you’ve been “punished” by the algorithm, engagement…
Analytics can feel overwhelming when you’re just starting out. Dashboards are full of numbers, percentages and graphs, yet it’s often unclear what any of them actually mean for your growth. The truth is, not every metric deserves your attention. Focusing…
We understand that, in 2026, social media is more powerful than ever. It’s a gateway to growth, for any creative. Therefore, we’ve tweaked our landing page designs, to allow your social media accounts to have their own dedicated place. Whether…
The new year often arrives with pressure to start fresh, aim higher and transform everything at once. For freelancers, this can feel particularly intense. With no manager setting targets or structure, it is easy to set goals that are ambitious…
Feedback is an essential part of creative growth, yet it is often one of the most challenging aspects of making and sharing work. When handled poorly, feedback can discourage, confuse or damage confidence. When handled well, it becomes a powerful…
Liking and sharing posts have become everyday actions on social media. With a single tap, people can show approval, pass something on or respond to what they see. While these actions seem simple, there are many reasons behind why people…
Social media is so woven into daily routines that it can be easy to forget how recent it is. Checking feeds, sharing photos and messaging friends now feel ordinary, yet these habits have developed remarkably quickly. Understanding how social media…
Social media is often spoken about as if everyone uses it in the same way. In reality, age and life experience play a significant role in how people engage with online platforms. Understanding how different generations use social media differently…
Scrolling through social media can sometimes feel overwhelming, especially when negative stories, arguments or upsetting posts seem to dominate. This is not accidental. Negative content often spreads more widely than positive or neutral content, and understanding why can make social…
