If you’re sharing content online—whether you’re a musician, marketer, influencer or small business owner—the links you use can make a surprising difference. While a regular link might get the job done, a smart link can supercharge your strategy. In this…
When it comes to digital marketing, one of the most common (and critical) questions is: how much should I spend on ads? Whether you’re running Facebook ads, Google Ads, or paid campaigns on TikTok, having the right advertising budget can…
Getting paid collaborations with brands is a major milestone for many influencers and content creators. Whether you’re just starting out or looking to grow your income streams, landing brand deals can boost your credibility and turn your passion into a…
Social media has become part of everyday life, but constant notifications, endless scrolling, and comparison culture can take a toll on mental wellbeing. If you’re feeling overwhelmed, distracted, or emotionally drained, you’re not alone. What is a social media detox?…
Livestreaming your concert is a brilliant way to reach fans who can’t attend in person, grow your audience globally, and create valuable content you can repurpose later. Whether you’re playing in a small venue or hosting your own living room…
Previously being tested in beta, TikTok has released their version of Spotify for Artists, allowing music artists to expand discovery. For the past two months, TikTok has been testing a beta version of TikTok for Artists. This has been quietly…
Countries across Europe are calling for an EU-wide action plan to protect younger users online. The proposal ensures stricter controls on social media, and has been backed by many. Countries within the EU are coming together to back a proposed…
Whether you’re a beginner makeup artist or looking to refresh your brand, a strong portfolio is essential. It’s your visual résumé—a way to show potential clients or employers what you’re capable of, from your technical skills to your unique style.…
An electronic press kit (EPK) is your professional music CV—it’s what promoters, media outlets, booking agents and labels use to learn who you are, what you sound like, and why they should pay attention. For independent artists, a strong EPK…
Colour plays a crucial role in setting the tone, mood, and branding of your content. They can speak for your brand without the need for words. Whether you’re designing for your social media feed, videos, or website, the right palette…
