An electronic press kit (EPK) is your professional music CV—it’s what promoters, media outlets, booking agents and labels use to learn who you are, what you sound like, and why they should pay attention. For independent artists, a strong EPK…
Colour plays a crucial role in setting the tone, mood, and branding of your content. They can speak for your brand without the need for words. Whether you’re designing for your social media feed, videos, or website, the right palette…
If you’re trying to grow your audience or promote a product, running ads on Instagram, Facebook or TikTok can give you a major boost. But with different ad platforms and formats to choose from, it can be tricky to know…
If you’ve noticed fewer likes, comments or shares on your posts lately, you’re not alone. A drop in engagement rate can be frustrating—especially when you’re putting in the effort to stay consistent. But don’t panic. There are several common reasons…
Many content creators assume you need thousands of followers before brands will notice you—but that’s no longer true. With the rise of micro-influencers, brands are actively seeking out creators with smaller, highly engaged audiences. If you’re wondering how to get…
If you want to grow on social media, understanding what kind of content performs best is essential. Whether you’re a creator, brand, or small business, the content you share can make or break your engagement, reach, and follower growth. In…
If you’re growing a presence on social media, you might reach a point where brands want to collaborate with you. But one of the most common questions creators ask is: what should I charge for sponsored posts? Whether you’re just…
With cyberattacks and phishing scams on the rise, keeping your online accounts safe has never been more important. Whether you’re managing social media, emails, or business platforms, knowing how to protect your account from being hacked is essential. Why account…
The creator economy has revolutionised the way individuals build careers, offering unprecedented opportunities for independent artists, writers, musicians, and content creators. However, while this digital-first landscape is full of innovation, traditional industries have long-established systems that could provide valuable lessons…
Collaborating with influencers can be a powerful way to boost awareness and attendance for your event. Influencers have dedicated audiences that trust their recommendations, making them valuable partners in event marketing. Here’s a step-by-step guide on how to work effectively…
