How to use Pre-save campaigns to fulfil your marketing goals and get the best possible start for when your release drops.
The way artists build relationships with fans is changing. For years, music promotion has focused on individual releases. Artists launch a pre-save campaign, encourage listeners to support a new track and then start the process again for the next release.…
A casual listener might discover a track today and move on tomorrow, but a lifelong fan follows an artist’s journey, supports future releases and becomes part of a wider community. Lifetime Saves help artists create that connection by turning individual…
Creating great music is only one part of building a successful artist career. In today’s digital landscape, artists also need to create content that helps listeners discover their music, connect with their story and become long-term supporters. While streams and…
Forever saves, also known as Future Pre-saves allow fans to set it and forget it. They save your Pre-save once, and then forever have your new releases dropped into their library. Save once, save forever. That’s the idea behind a…
The initial buzz of release week has faded. Your streams are levelling off, and the social media hype is slowing down. Welcome to the post-release slump. For independent musicians and creators, the 30-day mark is critical. It is the exact…
As an artist you can either create a Pre-save each time you release a new track, or, one Lifetime Save, saving every future release to your fans accounts, for life. It’s a no-brainer! Standard Pre-save A normal Pre-save allows your…
Say goodbye to creating a Pre-save each time you release new music, and hello to one, customised Pre-save that works again and again for each new release, with no extra work. One Pre-save, called, the Lifetime Save. What is a…
Your music Fan Link doesn’t need to be all singing and all dancing every time. Of course, you want it to have your artist stamp on it, but it’s important you don’t distract from your artist image, and most importantly,…
In the old days of the music industry, an artist would spend months in the studio, disappear from the world, and then drop a five-track EP all at once. In 2026, that strategy is a quick way to get ignored.…
In 2026, the battle for a listener’s attention is won or lost in the first three seconds. It doesn’t matter if your bridge is a masterpiece or your chorus is a world-class earworm; if your video doesn’t “hook the scroll,”…
