Category Music marketing

How musicians, producers and labels can use the breadth of tools to market their music and further their musical career.

PUSH 101: What is a link in bio?

What’s the difference between a link and a Bio Link? One has so much more potential than the other. Expand your promotion and work around Instagram’s one URL per bio rule. You could reach a much bigger audience at no…

Creating a Fan Link – how and why you should

As an artist your music is your livelihood, so you want people to hear it. The more streams you gain, the more you earn. However, how can you encourage people to listen to your tracks? You can’t share every store…

Is TikTok becoming a record company?

People within the music industry often mock the idea of TikTok being a record label, but it does seem to be heading that way. They’ve introduced their own distribution service, allowing artists to upload to TikTok, RESSO, Spotify, Apple Music,…

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