Category In the loop

Industry news, launches and updates – everything to keep you in the loop.

TikTok for Artists now available globally

TikTok for Artists now available globally

Previously being tested in beta, TikTok has released their version of Spotify for Artists, allowing music artists to expand discovery. For the past two months, TikTok has been testing a beta version of TikTok for Artists. This has been quietly…

Instagram DMs now include voice note transcripts

Instagram DMs now include voice note transcripts

If you’re someone who loves sending a little VN (voice note) to your friends, updating them about your day-to-day life, you’ll know waiting for them to listen and reply can feel like an eternity. Well, not any more, thanks to…

Threads trial option for separating accounts from Instagram

Threads trial option for separating accounts from Instagram

Currently, to open a Threads account, you’ll need to connect your Instagram account, as the platform runs through the social media partner. However, there are plans to split the two. Threads is working on making itself a separate entity from…

What is the ROI of digital advertising?

What is the ROI of digital advertising

If you’re spending money on ads, you’ll naturally want to know what you’re getting back. That’s where ROI comes in. ROI stands for return on investment, and it’s one of the most important metrics when it comes to digital advertising.…

SoundCloud to implement AI training on user content

SoundCloud to implement AI training on user content

While they haven’t made it public knowledge, SoundCloud has updated its terms of use, allowing the company to train AI through audio users have uploaded. The latest version of SoundCloud’s terms and conditions gives the platform access to user uploads…

How to create a content strategy for Instagram

How to create a content strategy for Instagram

If you want to grow on Instagram in a meaningful and sustainable way, posting random content now and then just won’t cut it. Whether you’re a creator, small business owner or personal brand, having a proper content strategy can help…

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