Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

Navigating the challenges of Instagram’s explore page

Navigating the challenges of Instagram's explore page

Instagram’s Explore page can be a difficult one to master. It isn’t straight forward to crack, but, having your content featured on there can mean you reach a whole new audience. In the vast universe of Instagram, the Explore page…

Why fake followers and bots are damaging on Instagram

Why fake followers and bots are damaging on Instagram

All followers are good followers, right? Unfortunately not. Actually, having a lot of followers who aren’t genuine can do more harm than good, because they won’t engage with your content. In the bustling world of social media, building a following…

Understanding TikTok’s platform instability

Understanding TikTok's platform instability

TikTok is a fantastic platform, but like with everything, it doesn’t come without its issues. The platform can be unpredictable, and therefore, annoying. It can cause frustrations for users. In the vast ocean of social media platforms, TikTok stands as…

Shadowbanning on TikTok is real – why your video has no views

Shadowbanning on TikTok is real - why your video has no views

We’ve spoken before about various reasons why your TikTok video simply isn’t being pushed. However, we haven’t yet dived into shadowbanning and why, despite social platforms denying it, your videos really can be hidden. Shadowbanning is a concept that has…

Beginner’s equipment guide for watercolour painting

Beginner's equipment guide for watercolour painting

Watercolour painting is a fantastic hobby, career or just pass time. But, with so many options on what to buy, how do you decide what you actually need? Watercolour painting is a beautiful and versatile medium that allows artists to…

Clickbait – what it is and how to spot it

Clickbait - what it is and how to spot it

If something seems too good to be true, often it is. Many creators use clickbait, especially when their art form is video content. It helps the video sell. In today’s digital age, you’ve probably come across sensational headlines or eye-catching…

A guide to making eye-catching visuals for your music

A guide to making eye-catching visuals for your music

Knowing where to begin when it comes to creating eye-catching content can be a bit tricky. You’ve got the great sounds, but how do you encourage people to start listening? Through your visual imagery, of course. In today’s digital age,…

What is the role of a food stylist within photography?

What is the role of a food stylist within photography

Those fast food adverts you see? Yep, they’re not real. That’s why the burgers always look so much better in the ad than real life. The photographers use food stylists to help stage the picture. Have you ever flipped through…

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