Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

How to price your products or services competitively

How to price your products or services competitively

Knowing how to set your prices is a tricky one. It can often take a few years of business before you get it right, but not everyone can wait that long. Pricing your products or services correctly is one of…

How to write an effective resume

How to write an effective resume

An effective resume is the difference between getting the job and not. It shows who you are as a person, what you can offer, and how much effort you put into your work before they get a chance to meet…

Common problems faced by the creative industry

Common problems faced by the creative industry

The creative industry, encompassing fields like design, advertising, film, music, and digital content creation, is known for its vibrant energy, innovation, and artistic expression. However, beneath the surface of this dynamic sector lies a series of challenges that many creative…

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