Writing a standout blog post can be challenging. You need to consider how to ensure your article ranks on Google at all times. While also keeping your topic fresh and at the centre of your plan.
Improving your blog’s visibility and rankability is really important. Both of these things help ensure readers make their way to your blog over your competition’s. If you’re not ranking on Google, it’s unlikely your articles are being read.
1. Use relevant keywords
- Research keywords that your target audience is searching for using tools like Google Keyword Planner or Ubersuggest.
- Include these keywords naturally in your post title, headings, and throughout the body of your article.
- Focus on long-tail keywords (specific phrases) for better chances of ranking.
2. Optimise your title and meta description
- Write compelling, keyword-rich titles that grab attention and clearly describe your content.
- Create a meta description (the short summary that appears on search results) with relevant keywords. It should be under 160 characters and give users a reason to click.
3. Use headings (H1, H2, H3)
- Structure your blog post using headings. Use an H1 for the title, and H2 or H3 for subheadings.
- This makes your content easier to read for both users and search engines, helping with SEO.
4. Optimise images
- Use descriptive filenames and alt text for images to help search engines understand what they are.
- Compress images to improve page loading speed, as fast-loading pages rank better in search results.
5. Write high-quality, long-form content
- Longer, in-depth articles (1,000+ words) tend to rank higher because they provide more value.
- Focus on creating original, well-researched content that answers common questions and offers helpful information.
6. Internal and external linking
- Internal links (links to other posts on your blog) help search engines understand the structure of your site and keep visitors engaged longer.
- External links to reputable sources increase your content’s credibility and improve SEO.
7. Mobile optimisation
- Make sure your blog is mobile-friendly, as most users browse on mobile devices. Google prioritises mobile-optimised sites in search results.
8. Improve site speed
- Use tools like Google PageSpeed Insights to test and optimise your blog’s load time. Fast sites rank better and provide a better user experience.
By following these SEO tips, you’ll help your blog become more visible in search engine results, attracting more readers and growing your audience. The higher you rank on Google, the more likely your content is to be read. People typically only read the first page of searches.
